Palmetto Group at iad Real Estate, Certified International Property Specialist GKS Excellence in Professionalism
Rey Perez | (407) 443-6666 | ReyPerez@Palmetto-Group.com | Palmetto-Group.com




Licensed REALTOR® with extensive experience and a unique expertise in Central Florida. Draws on 30+ years of knowledge of the local communities as well as 25+ years in real estate. Provides insight into preparing a property to sell. Takes the time to educate you on your options and mindfully guide you through the entire process of selling your home. Navigates obstacles for you and provides a seamless real estate experience. Has extensive experience in residential investment. As a Certified International Property Specialist, is uniquely equipped to help international buyers buying real estate in Florida and assisting Americans looking for homes outside the country. Serving Central Florida and the Daytona Beach area. Fluent in Spanish and English.



BUYER SERVICES:

 

  • Personalized guidance to determine your priorities
  • Drawing upon market knowledge and research to find the right home
  • Utilizing 30+ years of local expertise
  • Drawing on a vast knowledge of investing in real estate
  • Utilizing 30+ years of skills development and training with Fortune 500 companies including expert negotiation and contract management

 

  • Negotiating requests and offers
  • Coordinating contracts and documentation 
  • Delivering support after the sale

 

SELLER SERVICES:

 

  • Ongoing Central Florida market research as well as 30+ years of local expertise
  • Providing a Comparative Market Analysis
  • Preparing and staging the home to sell
  • Deciding accurate asking price for maximum profit in shortest timeframe

 

  • Identifying the key selling points
  • Comprehensive, strategic marketing of your home to potential buyers including the latest technology
  • Negotiating with buyers on your behalf

 

MARKETING STRATEGIES:

 

  • Professional photography, videos, and drones
  • Open houses and neighborhood announcements
  • Strong social media presence and marketing

 

  • Utilizing the Multiple Listing Service (MLS)
  • Syndicated listing on many high visibility worldwide websites


EDUCATION:

 

  • REALTOR® License
  • Certified International Property Specialist
  • Gold Key Certification

 

  • B.S. Journalism and Communications, University of Florida


 

MEMBERSHIPS:

 

  • Orlando Regional County REALTOR® Association

 

  • National Association of REALTORS®

COMMUNITY SERVICE:

 

  • President, Orlando Garden Club, 2022-2024
  • Board Member, Global Peace Film Festival

 

  • Member, Florida Native Plant Society